Apricot is a fast-growing women’s fashion brand bringing you the latest styles at prices that make fashion fun and accessible. Stocked in New Look, Debenhams, Outfit, House of Fraser, and Beales, as well as its own stand-alone stores and online shop, Apricot has become a trusted name for trend-conscious women across the UK and beyond.
Each piece in Apricot’s collection is lovingly designed with attention to detail and individuality in mind. From floaty boho dresses and knitwear to statement tops and seasonal essentials, every garment combines unique prints, quality fabrics, and contemporary silhouettes that flatter and inspire.
Apricot stands out by creating exclusive designs in-house, ensuring that every customer can express their own personal style without blending into the crowd. Whether you’re dressing for work, a weekend getaway, or a night out, Apricot’s fashion-forward collections make it easy to look effortlessly chic.
With an expanding presence on the high street and a seamless online shopping experience, Apricot continues to make waves as a go-to brand for stylish women who want beautiful fashion at affordable prices.
