Few brands can say they’ve been helping generations grow, but Start-Rite can. From their home in Norwich, this beloved British brand has spent more than 230 years designing children’s shoes that put comfort, support, and style first — because little feet deserve the very best start in life.
Centuries of Expertise, Designed for Today
For Start-Rite, designing children’s shoes isn’t just a business — it’s a craft. Every pair is built on decades of research into how young feet develop, ensuring the perfect balance of support, flexibility, and fit. Their designs grow with children, adapting to the natural shape and movement of little feet every step of the way.
Where Comfort Meets Confidence
Start-Rite shoes aren’t just practical — they’re stylish too. From first walkers to school shoes, every pair is thoughtfully designed to give kids the freedom to move, explore, and play with confidence. Parents love the durability and design; children love the comfort and fun.
A Proud British Heritage
Based in Norwich since day one, Start-Rite remains proudly rooted in its British heritage. Over two centuries later, their dedication to quality craftsmanship and family values still guides everything they do.
The Best Start for Every Step
Whether it’s those precious first steps or the dash to the school gate, Start-Rite shoes support children through every adventure. Because for Start-Rite, it’s simple — designing shoes for little feet isn’t just what they do; it’s who they are.
